GrowthHalf of America uses AI. Only 4.5% pay for it
- Pay for AI
- 4.5%
- of US consumers
- Use AI daily
- 25%
- Top 1% of payers
- 19.5%
- of consumer spend
Andreessen Horowitz's seventh Top 100 Consumer AI Apps report found that nearly half of US consumers use AI and about a quarter use it every day. As of August, only 4.5% paid for a personal plan on ChatGPT, Gemini or Claude.
Spending is lopsided: a16z found the top 1% of US AI payers made up 19.5% of observed consumer spend, more than the bottom half combined.
ChatGPT has roughly three times as many US paid subscribers as Claude or Gemini. Claude's buyers go bigger: 7.3% of its paying consumers are on the $100-a-month Max plan.
